Milan Design Week | 21ST - 25TH April
MOVED BY ARTS.
DRIVEN BY COFFEE.
A NEW FORMAT by FAEMA
Faema Flagship Store - Via V. Forcella 7 (Milan)
THE AFFINI MANIFESTO
It enhances the most hidden word of the FAEMA acronym, that forgotten last A for "Affini" (Affiliates). Affinity aims to place FAEMA at the center of a network of actors and initiatives, giving it space through a schedule of thematic areas.
1. AFFINITY IS CONNECTION
Affinity celebrates the links between different passions, with coffee as the backdrop and FAEMA as the driving force.
2. AFFINITY IS FIVE SENSES
Affinity is about feeling — using senses beyond taste to experience other forms of beauty.
3. AFFINITY IS CULTURE
FAEMA's roots run deep in Italian popular culture, from its founding to today. Through Affinity, the brand looks ahead — showing up, hitting the streets, and inviting people to (re)discover it.
4. AFFINITY IS IMPERFECTION
Affinity embraces the diversity of the people around FAEMA, through its own heterogeneity and unconventional nature. Zoom out, and what you see is a powerful, one-of-a-kind identity.
5. AFFINITY IS A LAB
Affinity is a format within the format — a source and incubator for experiments that could, one day, take on a life of their own.
6. AFFINITY IS CURIOSITY
Affinity is the compass FAEMA uses to explore niches, subcultures, and unconventional ways of inhabiting a space.
7. AFFINITY IS A FRONTIER BAR
Affinity is also, always and above all an espresso bar — the beating heart of everything, energized by the art forms surrounding it, giving life to a frontier bar that's already thinking about what comes next.
Event Program
Molto Milano Celebrating Affinity Run with Saucony
08:30 - 10:00 | Run the city. Follow the rhythm. Arrive at Affinity by Faema. The streets of the Milano Tortona District lead to Affinity, discover a hidden corner of old Milan while running in the new Saucony Endorphin Azura, guiding you step by step to one of the most iconic Specialty Coffee Spot of Design Week. A shared run through the city: movement, rhythm, and connection. Test, explore, and experience the run together, from urban streets to coffee culture. Run. Connect. Arrive. Bag drop available. Reserve your spot and join the Molto Milano Run!
Level Zero Morning Start w/ Italian Specialty Roasters Selection
09:30 - 11:00 | A selection of Specialty Coffee curated by the best Italian Roasters.
Level Zero Morning Sound Archive
11:00 - 13:00 | Music live session and music selecta curated by Eternal Love.
Molto Milano Workshop / Today and Yesterday Espresso
14:00 - 17:00 | A session on espresso machines of today and yesterday, a leap back in time to understand technological evolution, a workshop by Gianni Tratzi @mezzatazza with the participation and support of Enrico Maltoni.
Molto Milano Live Talk / w. Enrico Lago
17:00 - 18:00 | An encounter with Enrico Lago (Head of Industrial Design @ltaldesign). Curated by Gianni Tratzi. Industrial design in the food industry through the history of Italdesign
THE ART MACHINE Wed, Apr. 22nd
Level Zero Morning Start w/ Italian Specialty Roasters Selection
09:30 - 11:00 | A selection of Specialty Coffee curated by the best Italian Roasters.
Level Zero Morning Sound Archive
11:00 - 13:00 | Music live session and music selecta by Simone De Kunovich. Curated by Eternal Love.
Molto Milano Talk Affinity Partner ISA_Italy
15:30 - 16:30 | Horeca Furnishings Andrea Fisac - SpazioISA Academy Marketing Manager
Level Zero The Art Machine by John Blond
17:00 - 21:00 | Live Talk / Faema & John Blond, to follow Happy Hour live performance on the Photo Booth and posters, which will be completed live. Every registered guest will receive an exclusive collaboration tote bag. As a special gift, the earliest arrivals will also be rewarded with a hand-painted limited edition poster by John Blond.
DESIGN WEEK Thu, Apr. 23rd
Level Zero Morning Start w/ Italian Specialty Roasters Selection
09:30 - 11:00 | A selection of Specialty Coffee curated by the best Italian Roasters.
Molto Milano Live Talk / w. Davide Sada
10:00 - 11:00 | A live conversation with Davide Sada @ Bazar Atomico on Milan and the evolving forms of communication.
Level Zero Morning Sound Archive
11:00 - 13:00 | Music live session and music selecta by Katatonic Silentio. Curated by Eternal Love.
Molto Milano Workshop / Espresso machine of the future
14:00 - 17:00 | IED Design Students and Faema: a workshop, a dialogue on product design, where new perspectives meet iconic visions.
Molto Milano Live Talk / Milan for design, design for Milan
17:00 - 18:00 | Live Talk with Paolo Metaldi curated by Gianni Tratzi. Milan for design, design for Milan through the voice of the Compasso d’oro award winner Paolo Metaldi
MUSIC AFFINITY Fri, Apr. 24th
Level Zero Morning Start w/ Italian Specialty Roasters Selection
09:30 - 11:00 | A selection of Specialty Coffee curated by the best Italian Roasters.
Level Zero Morning Sound Archive
11:00 - 13:00 | Music live session and music selecta by Davide D'Amico. Curated by Eternal Love.
Molto Milano Workshop / Milano Mixology w. Rita & Cocktails
14:00 - 17:00 | Mixology through the years in Milan curated by Edoardo Nono and Chiara Buzzi @ Rita & Cocktails.
Molto Milano Live Talk / Molto Milano Sound
17:00 - 18:00 | Live Talk with Nicolò Zorloni @ Eris and @Nudo Artisan Coffee, Giuseppe Gallello @ Sisu Bakery and Eternal Love focusing on music in public spaces and Music live session. Curated by Antonio Pagano.
FAEMA EXPERIENCE Sat, Apr. 25th
Level Zero Breakfast / w. John Blond
09:30 - 12:00 | Breakfast with John Blond: a relaxed start to the day where art, coffee, and conversation come together.
Level Zero Morning Sound Archive
11:00 - 13:00 | Music live session and music selection by Mafalda. Curated by Eternal Love.
Molto Milano Workshop / Espresso Blend Building
14:00 - 15:30 | A guided journey through Espresso Blend Building curated by Gianni Tratzi @Mezzatazza, starting from specialty origins to build and balance an espresso blend.
Molto Milano Live Talk / Milan & Food, Then & Now
15:30 - 17:00 | A conversation with Massimiliano Tonelli @Artribune and @Cibotoday on the evolution of consumption culture in Milan, and the transformation of its food culture.
Talk Gallery
Today and Yesterday Espresso
Industrial Design in Food Industry
Talk Affinity Partner ISA_Italy
Live Talk with Davide Sada
Milano Mixology with Rita & Cocktails
Molto Milano Sound
Milano & Food, Then & Now
JOIN THE EVENT
Sign up to reserve your spot for limited-capacity events.
Social Wall